· Use shorter declarative sentences
· Don’t explain your opponent’s views
· Tell us what it is – not what it isn’t
· Set a historical context for this action
· Punch words with passion and conviction
· Tell us why it’s worth it for us
He should make his talk 10 minutes. Lincoln needed less at Gettysburg. After weeks of debate and bluster from all sides, he should need no longer to crystallize his message.
His words should be forged in steel, not swathed in subtlety.