Spreading the Wealth

Knowledge is an asset which appreciates when shared...

Too often in large organizations the knowledge and expertise of our best people only gets shared with small circles of employees or gets lost in a procession of 'once and gone' learning events. We aren't as good as we could be at capturing, archiving and reusing critical knowledge from our 'stars'.

How do we normally learn in large organizations?

A) we attend multi-day training and eat wraps with strangers
B) we listen to talking heads bloviate about why they're terrific
C) we log onto web-based learning that takes hours to finish
D) we get a wake up call or a kick in the pants from the boss

A, B and C all have value but D can be very effective - it's short, wrapped in colorful commentary, and memorable for life.

The common misconception about corporate learning is that it has to be long to be good. Yet what if you tapped into your best brains and 'pro from Dover' experts and captured their thoughts in bite-sized video learning nuggets for publication and use on your intranet? What if you didn't give it a real fancy name like The Center for Advanced Professional Development?

Try something simple like "How To Do Stuff Around Here".

Examples long and short abound in cyberspace. FT.com has a video B-School on their website where they have professors from University of Chicago and Insead and other leading schools opine on a variety of management and leadership topics. YouTube has something called Expert Village (now E-How) where you can see hundreds of video tutorials like a guy on his apartment webcam teaching you how to play guitar. MIT has 'open courseware'. You can go online for free and see teaching legends like Walter Lewin on a swing in front of his physics class in Cambridge demonstrating a pendulum.

My all-time favorite though is an oldie called Red on Roundball.

Red Auerbach, the legendary basketball coach of the Boston Celtics, gathered the leading NBA stars of his day and filmed them demonstrating key techniques to help kids become better basketball players. Just go on You Tube and watch Red and 'Pistol Pete' Maravich show you the art of passing the basketball. The entire clip is 4:27.

Now, imagine a Red on Roundball-type video series in your shop featuring your best players talking about business basics and simple stuff like how to run a meeting or cold call a prospect or cut NPE costs. Here's an example of a useful topic...

Even top executives get agita when they go before the firm's executive committee or board of directors. What if you had a 4:27 video of your CEO saying, "here are 3 things we like to see in presentations and 3 things that drive us up the wall". Think of the anticipatory anxiety that could be relieved with that tutorial.

If you do these video learning nuggets, a few suggestions:

- Don't put your stars in what I call the "stiff in the studio" setting. Get them in more natural settings where they can just look into the camera and talk.

- Don't restrict 'stars' to the usual suspects. You have talent up and down your organization around the world. What if a 'star' executive assistant in London or Mumbai did a 4:27 tutorial titled "Getting Past the Gatekeeper". Wouldn't your people love to know how to do that when calling clients and prospects?

- Think about asking favorite coaches (like me) to add a clip on a key topic or ask clients to contribute. What if a top client did a clip called "worst sales pitches I've ever sat through and why they stunk". Your salespeople might eat it up.

- Keep them short. Under 10 minutes - maybe under 5. It's not a boring slide show. It's a tip on "how to do stuff around here."

A few reasons why this makes sense.

It's cheap - a few smart employees, a camcorder, a list of 'stars' to film and a set of topics to cover is all you need to get started.

It's global - once it's done, it's out there on your intranet for everyone to use and reuse. Simple repeatable messages from your in-house experts all over the world.

It's yours - you can brand it for your company and best of all, your people are the stars of the show as they get to show off their talent for the whole organization.

The days of the big magilla development experiences are fading because they're too costly, too cumbersome and the learning doesn't always stick past the last cocktail hour with the faculty.

Save a little money and spread the wealth.

Unleash your 'brains on board'.

If you need help email me at andy@speakingvirtually.com

The Advocacy Abyss

Recently the death of Walter Cronkite helped us look back wistfully at a time when news shows actually tried to report objectively and advocacy was confined to 3-minute segments at the end of a TV news broadcast. Ah, we long for the good old days when our athletes took performance depressing drugs; our comedians cursed off-air; our politicians had affairs under the covers; and our reporters reported actual news, not opinions.

Those days are gone - perhaps forever. If you ever get a chance, rent the movie Network. The Howard Beale show is not some writer's fantasy any longer - it's on every night on the Fox News Network (unfair and imbalanced unless you're a Rushie or a Colterite) or MSNBC (the prison network where murderers and rapists get their time on TV right after the leftist rantings of Keith and Rachel) or CNBC (the resident idiot network where reasonable economic observers mix in with WWF-type hedge fund/option trader whackos and whoever yells the loudest wins).

Today you cannot turn on cable TV or AM radio without witnessing a cacophony of verbal street fights with highly-paid equivalents of the Crips and the Bloods having at each other between commercials for erectile dysfunction drugs and Cash for Clunker deals. We are now witnessing Town Halls on health care reform on TV that resemble the latest Jerry Springer show.

All this is really not new. We Americans have been yelling at each other since the first patriot began ridiculing King George and his hated taxes. It used to be that only the precious few were able to publish their opinions for general consumption. Today everyman/everywoman around the globe is a multimedia self-publisher on Twitter, YouTube, Blogs, and scores of other online vehicles. We are potential reporters-in-the-field for major networks who publish our 1st-hand accounts of disasters replete with cell phone photos - as recently as the helicopter/small plane tragedy this week in the Hudson River in New York.

We are avalanched by advocates. We are overwhelmed by opiners. We are tweeted by twits. The Vox Populi is all around us - every minute of every day. It's loud and getting louder.

Your only recourse is to unlpug whatever device is assaulting your eyes or ears and go read a book.

Yet it doesn't have to be that way. We may never return to the old Uncle Walter days with the tweed suits and the pipes but we can return to the notion of civility in our public discourse. It's all supply and demand of course. If we demand it, the networks may start to supply it.

Don't hold your breath though.

In a world where ultra fighting with mixed marital arts (with lots of blood) is rivaling other mainline sports for popularity on TV here, our society is obviously thirsty for combat of all kinds. ('Our society' is the U.S. I don't presume to talk for other societies. That would be rude.)

It is truly ironic that we have sunk this low because people in the business world with divergent political views nonetheless come together around business issues and solve problems. People in business meetings across the world disagree strongly with each other's views yet somehow the fights stay within the bounds of reasonable discourse. It's probably because there is a high price to be paid for being a corporate 'animal' these days. Yelling and screaming still happens but you might find yourself on the outside looking in if you do it long enough and loud enough.

Can we be civil with each other outside of the work place? Here are a few things we can try.

• Understand the other person's point of view. To paraphrase St. Augustine - if you want to convince someone of something first walk over to where they are standing and see what the view looks like from there.
• Understand that their reality is different from yours. The Gates v. Cambridge Police fiasco drove that point home. Where we've been and what we've seen and how we've lived has a lot to do with how we think, act and react.
• Respect their right to hold their position. That takes patience. In business or politics or marriage or life we stop communciating when we stop respecting each other's right to hold an opinion or position.
• Treasure the triumph of joint problem solving. Whether it's putting a man on the moon or doing the family budget, we all lift each other up when we band together to face adversity or meet a challenge.
• Stop being so damn certain about everything. Every talk show yeller on TV and radio acts like they have it all figured out. Life is still an unfolding mystery and the only being who has it all figured out is the one we will hopefully meet when this life is over.
• Remember that love still beats hate. Remember how you felt when you fell in love for the first time. Exhilarated, giddy and drunk with joy. Now, remember how you felt when you hated for the first time. Not so good, huh?

This is just my opinion. Now the hard part is making it part of your life every day with those you know and love and those you don't know and don't love. I'm going to try it out. Like all the rest of us, I'm a work-in-progress. Just ask my wife.