Wednesday, May 11, 2011

Reagan's Planned Effortlessness

We've had 44 presidents so far. Only one is known as the Great Communicator - Ronald Reagan. Some people think that speakers like Reagan were born with charisma.

Turns out he had a little help, from himself.

Douglas Brinkley, the historian and author of The Reagan Diaries, was on the evening news telling how Reagan would write down stories and even jokes he heard on index cards in long hand. He'd keep them in a shoe box or photo album and pull them out periodically to help him prepare for talks and speeches.

People would then hear him recount the stories or jokes at an occasion and they'd ask the pople around them; "where the heck does he get all this great material?".  Easy: he's been collecting it for the last 30 years!

You can use Reagan's way or you can use a little web camera to record a personal "greatest hits" video album of stories or jokes on your desktop or IPad for easy retrieval on the run.

Like Reagan did using pen to paper technology, you can build a mental library of great material - all ready for prime time.

If you think great communicators just wing it - think again!

Sunday, May 1, 2011

Marking the Moment

Tonight President Obama marked a pivotal moment in American history - the killing of Osama Bin Laden - with a magnificently understated yet powerful speech. The speech hit every note perfectly and spoke to the gravity of the announcement without arrogance or celebration.

He connected the victory to the heart-wrenching deaths of 3000 Americans and the empty spaces left at their family dinner tables and inside their loved one's hearts. He honored the service of every brave American who had contributed to the war on terror, many of whose names will never be known. He wove a thread between this event and our national pride as Americans - that we will never bow to tyrants or give up the search for the murderers of our citizens.

This was Barack Obama's signature presidential speech.

Lincoln had the Gettyburg Address. FDR had his Pearl Harbor speech. Reagan had his Challenger speech. Kennedy had his Berlin speech. George W. Bush had his address to Congress after 9/11. To that pantheon we must add this speech, not in terms of soaring rhetoric, but in terms of the historic combination of message, moment and man.

Certain speeches make Presidents seem tall and others seem small. This speech highlighted President Obama's ability to switch gears from the levity of the White House Correspondent's Dinner to the seriousness of tonight. He was able to display great humor and trump his detractors deftly, all the while knowing full well what was afoot back in the Situation Room at the White House.

Congratulations Mr. President. You nailed this speech and delivered the message directly into the camera - to all of us.